BEHRINGER
Behringer is an international manufacturer of professional audio equipment.
Despite the size of the company, their identity system lacks a unified voice
and personality.
After a thorough audit of the company’s current brand, a target audience and
core brand values were identified and then used to create a new integrated
brand identity.
This solution includes a new logo and color scheme, a print and social media
ad campaign, a new website, packaging design, product design, and apparel.
Behringer is an international manufacturer of professional audio equipment.
Despite the size of the company, their identity system lacks a unified voice
and personality.
After a thorough audit of the company’s current brand, a target audience and
core brand values were identified and then used to create a new integrated
brand identity.
This solution includes a new logo and color scheme, a print and social media
ad campaign, a new website, packaging design, product design, and apparel.
