Mick Rutowski


Behringer Rebrand

Behringer is an international manufacturer of professional audio equipment. Despite the size of the company, their identity system lacks a unified voice and personality.

After a thorough audit of the company’s current brand, a target audience and core brand values were identified and then used to create a new integrated brand identity.

This solution includes a new logo and color scheme, a print and social media ad campaign, a new website, packaging design, product design, and apparel.